
I’m a sucker for focus groups in presidential elections. They just provide a window into the minds of voters that opinion polls really aren’t able to deliver.
MSNBC’s First Read blog has details on one just finished in York, Pennsylvania, among 12 voters who did not vote for Obama or McCain in that state’s primary. Here’s their first post:
YORK, PA — A focus group conducted last night here in a county that Hillary Clinton carried in April showed that her supporters are coming around to Obama. But the group — 12 likely voters, all white, and all of whom didn’t back either Obama or McCain in the primary — also demonstrated that both candidates have plenty of work to do between now and November.
The good news for Obama: Of the seven Clinton supporters, all of whom backed her strongly, five were solidly behind the Illinois senator, one was fiercely opposed (“I don’t trust Obama,” he said), and one was undecided (but noted that Clinton’s support of Obama would influence her vote). The bad news: On some questions of character, patriotism, and values (who would you rather carry the American flag at the Olympics, who would you rather carpool with), the focus group overwhelmingly picked McCain. While Jeremiah Wright barely came up and “bitter” didn’t at all, two of the respondents — the Clinton supporter and a female Bush voter — had very negative opinions of him. “I don’t trust Osama … Obama. It’s only a letter difference,” said Charles, the Hillary backer. “His middle name is Hussein.” Observed Terry, the female Bush voter: “I don’t feel he’s a true American.”
Aside#1: for the record, it’s my opinion that saying “gee, I dunno - Osama, Obama, the names are just one letter apart” is about an informed & measured choice as putting two pieces of paper on the ground with “McCain” & “Obama” on them & choosing the candidate based on which piece of paper is nearest to where your dog does his next #2.
& someone please, please explain to me - in detail - how Obama is “not a true American.” He was born on U.S. soil. He’s over 35 years of age. He has lived on U.S soil for more than 14 years. There are no other Constitutional requirements for running for president, nor should there be.
Back to the focus group now.
*** Views of Obama: Overall, however, Obama fared pretty well in this focus group, which was striking given that it was all white, that not a single person voted for him in the primary, and that it took place in a region not considered a strength for him. Five said they would vote for him, four backed McCain, and three said they were undecided. Democratic pollster Peter Hart, who conducted the focus group for the Annenberg School at the University of Pennsylvania, said Obama benefited from a room wanting change and to move beyond Bush. What skeptics were looking for, he added, was some “meat on the bone.” The five who said they would vote for him cited his fresh ideas, intelligence, grasp of the issues, and excitement and energy. The four who opposed him — all Bush voters, save Charles, the Hillary supporter — stressed his inexperience and their fears of him being commander-in-chief. And of the three who were undecided, one said they wanted to know more about his health-care plans; another wanted to know more about the kind of change he would bring; and the third said she was considering Obama because of change.
& later in the day from a 2nd post:
YORK, PA — Earlier this morning, we reported on some of the findings of a focus group that was conducted here by Democratic pollster Peter Hart. Below are some more observations from the 12 likely voters (all of whom didn’t support Obama or McCain in the April primary) from this important battleground state:
Hillary Clinton. Most of the participants had very positive views of the New York senator, especially the seven of the 12 who supported her in the primary. (Clinton beat Obama in York County, 55%-45%.) Words used to describe her: “personable,” “experienced, “so smart,” and “great first lady.” Kirby, a Democrat who now says he backs Obama, noted that Clinton “knew her way around” Washington and the White House. He also added, “I think it’s time for a woman president.”
McCain’s Age. The participants brought up this subject frequently, particularly when Hart asked them about uncertainties concerning McCain. Kim, who voted for Bush in ‘04, backed Clinton in the primary and is undecided in the Obama-McCain contest, responded to this question with one word: “age.” She even mentioned the possibility of Alzheimer’s. Michelle B., who supports Obama, said: “I am looking for somebody younger.”
Aside #2: Memo to anyone who has concerns about McCain’s age: you try doing what he’s done for the past 16 months - 14 hour days, non-stop travelling, glad-handing, speeches, etc. - & see if that’s something you’re physically up for. I think the fact that he has kept up with the rough-&-tumble of presidential politicking thus far is a good counter to the age argument.
Obama’s Race. Near the end of the 2 1/2-hour focus group, Hart asked what the effect would be of having the country’s first black president. William, who backs McCain, said the “world will be watching” — in how whites, blacks, and other races react to it. Janell, the Republican who remains undecided, argued that it shouldn’t make a difference (that Obama being elected should have the same impact if a white person was elected to the United States). Tony, who served in Iraq and Afghanistan and supports McCain, added: “I think there is still a lot of racism in the country.”
When Hart asked whether race was a barrier for Obama, Janell replied that this country needs the best candidate, regardless of color or race. Kirby answered that he’s disappointed the topic even comes up, especially given that Obama’s multi-racial. Terry, who won’t vote for Obama, said she is fearful for the safety of Obama and his wife. “The real world doesn’t do well with change.” And Charles, the Hillary supporter who said he’s backing McCain, said there could be riots if Obama is elected. He was the only person out of the 12 to share that opinion.
The Media. There was one universal opinion at the focus group — shared by men, women, Republicans, Democrats, Obama supporters, and McCain backers — the media haven’t done a good job covering the election. Susan, a Democrat who’s for Obama, talked about the “overkill” of analysis; Charles said there was a pro-Obama bias; and Michelle B. didn’t like the constant discussion of race. Kirby put it this way: When you have 24-hour cable news, “there is not that much [else] to talk about.”
On that last point: ouch. Please, Vote08 blog readers, if you think this blog fits the above description - tell me!
What do you think of this focus group? Post your thoughts in the comment button!